The Facts:

Pelham Art Festival is a not-for-profit organization that has served as a vital link between the visual arts and the local community for 37 years. Our annual In-person Festivals welcome visitors from the Niagara and Southern Ontario regions to over 90 exhibiting juried fine art artists. Introducing online festivals (created due to COVID-19) has seen our numbers grow impressively and our audience expand exponentially.

The Figures:

Our In-Person Festival welcomes 1600+ visitors, and our 2023 Online Festival had 79,940 views.

Benefit from our comprehensive multi-platform marketing and promotions campaign that resulted in over a million media impressions in 2023.

We expanded our advertising since the May 2021 online show to include social media - our Facebook and Instagram ad campaign reached 84,097 people in 2023.  

PAF has experienced substantial online growth. Expectations are for an even more expansive 2024 reach. Website visitors during the Online Festival in May 2023 numbered 10,180 with 79,940 page views.  Additional opportunities for spotlighting continue to expand through our social media channels on Facebook and Instagram with an engaged audience.

90+ Artist In-person Festival
95 Artist Online Festival 2023
1600+ Visitors 2023 In-person Festival
6079+ Unique Visitors 2023 Online
1 million+ media impressions campaign 2023
$1.6 million spent on art purchase over the years
$480,000 Pelham libraries donations
$39,400 Pelham fine art scholarships
$18,600 community arts projects donations

The In-Person 37th Festival:

Plans are in process for a full version of the In-Person 37th Festival to run from May 10 to 12, 2024, still keeping an eye on Provincial and Regional Public Health Guidelines to be set in place, if necessary.  Concurrent plans for Pelham Art Festival Online will also proceed. In-Person Festival-goers enjoy stunning artwork from juried fine art artists, live music, catered food and family activities that keep art lovers coming back knowing that their participation helps the community.

Pelham and the surrounding communities are enriched by the presence of the Festival, developing awareness of our creativity, and our cultural diversity drawing thousands of visitors to Niagara. Volunteers organize the annual event. Artists donate 15% of their total sales to Festival fundraising efforts.

The Online Festival:

Pelham Art Festival Online will run from May 1 to May 31, 2024. The Online and In-Person Festivals benefit from our comprehensive multi-platform marketing and promotions campaign. PAF continues to expand our opportunities in 2024 with the Online Festival running for the full month of May and artists' galleries continuing presence throughout the year. Thousands of unique original fine artworks are displayed and available for purchase through our e-commerce website site throughout the month of May. During this time, artists donate 15% of their total sales to Festival fundraising efforts. From June 1, 2024 - April 21, 2025, artist galleries may remain on the PAF website should artists choose to have representation with PAF and visitors can make artwork purchases by contacting artists directly. Commisions on artworks sold will not be expected after June 15th as artists will be conducting sales on their own. 

Our Sponsors:

Our sponsors can expect extensive social media, newspaper and radio advertising promotion with your logo and link appearing prominently on our website. Both our e-commerce website and social media presence continue year-round as well.

Sponsoring Pelham Art Festivals offers you the anticipation of nurturing artists' careers and enriches the lives of all who attend. Sponsors assist with Festival expense coverage and annual fundraising donations for the Pelham Library System and Pelham scholarships. A Pelham graduate pursuing fine art studies in post-secondary education from each of E.L. Crossley Secondary School and Notre Dame College School scholarships is fiscally supported annually. Pelham Art Festivals also support various community arts projects throughout the year.

Sponsors can directly interact with our substantial public and online audiences just as our artists do. You benefit from our valuable and targeted marketing campaigns and activation opportunities by partnering with Pelham Art Festivals at a level of your choice.


Contact: [email protected] to learn more. 

Download our Sponsorship Package