The Facts:

Pelham Art Festival is a not-for-profit organization that has served as a vital link between the visual arts and the local community for 35 years. Our annual In-person Festivals welcome visitors from the Niagara and Southern Ontario regions to over 60 exhibiting juried fine art artists. Introducing online festivals (created due to COVID-19) has seen our numbers grow impressively and our audience expand exponentially.

The Figures:

Our In-Person Festival welcomes 2500+ visitors, and our 2021 Online Festival had 201,500 views.

Benefit from our comprehensive multi-platform marketing and promotions campaign that resulted in a total of 3.247 million media impressions in 2021.

We expanded our advertising for the May 2021 online show to include social media - our Facebook and Instagram ad campaign reached 38,159 people, resulting in 82,361 media impressions. 

PAF has experienced substantial online growth. Expectations are for an even more expansive 2022 reach. Additional opportunities for spotlighting continue to expand through our social media channels on Facebook and Instagram with an engaged audience.

80+ Artist In-person Festival
60+ Artist Online Festival 2021
2500+ Visitors 2019 In-person Festival
11,529+ Unique Visitors 2021 Online
3.247 million media impressions campaign 2021
$1.6 million spent on art purchase
$458,000 Pelham libraries donations
$30,000+ Pelham fine art scholarships
$15,000+ community arts projects donations

The In-Person 35th Festival:

Plans were developed for a modified version of the In-Person 35th Festival to run from May 6 to 8, 2022, following Provincial and Regional Public Health Guidelines. Concurrent plans were developed for Pelham Art Festival Online to also proceed. In-Person Festival-goers enjoy stunning artwork from juried fine art artists, live music, catered food and family activities that keep art lovers coming back knowing that their participation helps the community.

Pelham and the surrounding communities are enriched by the presence of the Festival, developing awareness of our creativity, and our cultural diversity drawing thousands of visitors to Niagara. Volunteers organize the annual event. Artists donate 15% of their total sales to Festival fundraising efforts.

The Online Festival:

Pelham Art Festival Online ran from May 4 to May 15, 2022. The Online and In-Person Festivals benefit from our comprehensive multi-platform marketing and promotions campaign. PAF is excited to expand our opportunities in 2022 with online artists' galleries throughout the year. Thousands of unique original fine artworks are displayed and available for purchase through our year-round      e-commerce site. Artists donate 15% of their total sales to Festival fundraising efforts.

Our Sponsors:

Our sponsors can expect extensive social media, newspaper and radio advertising promotion with your logo and link appearing prominently on our website. Both our e-commerce website and social media presence continue year-round as well.

Sponsoring Pelham Art Festivals offers you the anticipation of nurturing artists' careers and enriches the lives of all who attend. Sponsors assist with Festival expense coverage and annual fundraising donations for the Pelham Library System and Pelham scholarships. Pelham graduates pursuing fine art studies in post-secondary education from E.L. Crossley Secondary School and Notre Dame College School scholarships are fiscally supported annually. Pelham Art Festivals also support various community arts projects throughout the year.

Sponsors can directly interact with our substantial public and online audiences just as our artists do. You benefit from our valuable and targeted marketing campaigns and activation opportunities by partnering with Pelham Art Festivals at a level of your choice.


Contact: [email protected] to learn more. 

Download our Sponsorship Package